Ten-Year Anniversary: Wincomn & 7thSense in the Chinese Market

The quality of the image is largely determined by the source playback device. 7thSense has successfully broken through the existing boundaries between immersive experiences and entertainment, truly making the visuals feel close at hand and within reach, and making the experience feel as real as being there.

The 7thSense product is capable of lossless and uncompressed processing of ultra-high resolution, ultra-high bandwidth, and ultra-high frame rate video images. It can meet the needs of high demand content generation projects and complex multimedia attractions, including high-quality video playback, pixel processing, and control solutions.  It is capable of handling extremely challenging applications and can also stimulate the ability of interactive engines (such as Unreal Engine and Unity and etc.).

Since 2014, Wincomn has signed a contract to become the general agent of 7thSense in China (including Hong Kong and Macau). The two parties have been cooperating for more than ten years and have gained the support and trust of numerous partners in China. They have completed hundreds of installation projects, bringing reliable and high-quality professional media playback solutions to customers, and making the high-quality image presentation of the project even more impressive. Below, we will take you to appreciate the cases of 7thSense in the Chinese market.

一、Projection Ball Screen Cinema&Flying Cinema

1. Yuanmingyuan · 720 Spacecraft Project

Project: Yuanmingyuan · 720 Spaceship is an immersive digital cultural and technological experience project with Yuanmingyuan as its theme. It uses China's original and world's first 720 ° capsule screen technology, virtual reality imaging technology, flight dynamic special effects technology, etc., to deeply restore the prosperous scenery of Yuanmingyuan park in a storytelling style.

Product: Several laser projectors, capsule shaped ball screen, 7thSense Infinity media server, Scalable automatic correction, 6K120 frame active stereoscopic film.

2. "Flying Over Guizhou" Flying Cinema

Project: The Flying Cinema of "Flying Over Guizhou" is located in the famous tourist attraction of Xijiang Qianhu Miao Village Scenic Area in Guizhou Province. The diameter of the dome is 20 meters, and the cinema combines the natural beauty of Xijiang with the beauty of technology, bringing visitors a new aesthetic feast of Xijiang and experiencing a high-quality leisure trip in Xijiang.

Product: 20 meter diameter flying cinema, 4K projector, Wincomn adopts 7thSense Infinity media server, Scalable automatic correction software, 6K60 frame movies.

3.  "Flying over the Tianding Lake"Ball Screen Cinema 

Project: The Ball Screen Cinema is located on the first floor of the World Cloud Travel Center in the Style Tianhu Pilot Experience Zone. The entire ball screen cinema runs through the space of the three floors, and the protruding spherical shape is covered with silver scales on the outside. The scales at different angles refract the indoor lights into a mottled effect of light and shadow, making the entire space more dynamic, full of technology, and very eye-catching. Yingkang has completed the construction of the ball screen projection system.

Product: 12 meter diameter dome screen, 7thSense Infinity media server, 4K30 frame video, 11 set of laser projectors.

4. Kunming Sunac "Flying Over Yunnan" Flying Cinema

Project: "Flying Over Yunnan" Flying Ball Screen Cinema is a key project of Kunming Rongchuang Park, creating super high altitude flight effects with a giant LED ball screen with a diameter of 20 meters, a suspended experience device, and a six degree of freedom flight simulation.

Product: In this project, playing 8K, 60 frames per second, 8-bit, 4:4:4 fully uncompressed dome movies was a technical challenge. Wincomn used multiple 7thSense media servers to solve the problem of synchronous playback of movies, which won valuable time for the smooth opening of the Kunming Sunac City project.

5. Shanghai Haichang Ocean Park Dome Cinema

Project: Shanghai Haichang Ocean Park is a world-class flagship ocean park. The "Sea of Time and Space" sky screen cinema created by the park is a building form with nested large and small balls, and the performance form is very innovative. Wincomn has completed the design, construction, debugging, and joint debugging of the projection system for the "Sea of Time and Space" sky screen performance.

The outer dome is a sky canopy with a diameter of 24 meters and a 160 ° angle, with a source resolution of 6K; The central ball is a rotating sphere with a diameter of 3 meters.

Product: The projection system uses a 7thSense media server to achieve lossless and uncompressed playback of movies. The device supports multi machine cascading, time code synchronization, and frame synchronization to solve the problem of synchronized screen playback. It used 25 laser projectors.

6. "Dreamy Great Wall" Ball Screen Stereoscopic Cinema

Project: "Dreamy Great Wall" is located in Badaling and adopts top-notch integrated technology. The theater also breaks the traditional ball screen three-dimensional experience by adding a dynamic seat system. This was the first attempt and breakthrough in China at that time to combine dynamic seats with a three-dimensional ball screen, greatly increasing the immersion and entertainment experience.

Product: Adopting the 7thSense Infitec stereoscopic display mode, presenting 6K * 6K spherical spectral stereoscopic images, fully customized and integrated according to international spherical stereoscopic construction standards. In terms of playback mode, the 7thSense uncompressed sequential frame playback mode is used to present high-quality image quality and original color information.

7. Tianjin Haichang Polar Ocean Park "Magic Ocean" Ball Screen Cinema

Project : The Magic Ocean Ball Curtain has a diameter of 22 meters, covers an area of 380 square meters, and can accommodate up to 300 people per game.

Product :Wincomn adopts 7thSense Infinity (8 channels) and 6K30 frame source.

二、 LED Ball Screen&Irregular Applications

8. Tianjin Jizhou Cave LED Ball Screen

Project: The "Flying Extreme" large-scale suspended ball screen cinema in Tianjin Jizhou Karst Cave Scenic Area is a popular project. The cinema combines dynamic seats and borderless film and television images, allowing the audience to experience a sense of immersion.

Product: 20 meter diameter LED screen, 12 LED controllers, 7thSense R10 media server, 6-degree-of-freedom motion platform, 8K x 8K 60fps 8-bit 4:2:2 video, high-resolution, high frame rate, high color depth, uncompressed playback, precise pixel alignment, clear image quality, realistic color reproduction, uncompressed media playback.

9. Zhuhai Chimelong Spaceship

Project: "Exploring the University" can accommodate nearly 5000 people at the same time, with the theme of migration journey, combined with birds flying together and killer whales diving, showcasing the vibrant marine ecology to people; Rainforest Theater · "Fun Amazon" performance shares Amazon's interesting stories and anecdotes with everyone in the form of a theater.

Product: Explore the giant LED display of the university, with a resolution of 5440x2016 and 60 frames per second. Wincon uses the 7thSense Infinity media server; Rainforest Theater has 6 LCD screens, and Wincomn uses the 7thSense Infinity media server.

10. The Crystal Gold Hall project in the lobby of The Londoners in Macau

Project: The Londoners of Macau is an extraordinary comprehensive resort, with the Londoners Hotel being one of the super five-star hotels and hosting the famous' Guard Changing 'performance at the Crystal Palace. Crystal Palace has installed 12 LED screens, and the LEDs on different floors and locations provide visual communication and highlight the scene by playing video media content.

Product: Wincomn adopts 7thSense Nucleus and 7thSense Juggler, with a source resolution of 5572x2928 and a synthesized output of 3840x2160.

三、 Dark Riding&Theater

11.Universal Beijing Resort

Project: Universal Studios Beijing is the fifth Universal Studios theme park in the world. The park includes seven theme scenic spots, including "Harry Potter's Magic World", "Transformers Base", "Jurassic World Nubula Island", "Little Yellow Man Paradise", "Kung Fu Panda World", "Hollywood", and "Future Water World".

Product: As the AV system subcontractor in the popular theme area of Universal Studios, Wincomn has provided Universal Studios with a high standard of AV system construction, as well as a large number of AV equipment, and many 7thSense media servers are used in various dark riding projects and theater projects.

12.The Dark Riding of the Bailuyuan Movie Town

Project: It is the first large-scale immersive trackless dark riding project in China, using 360 degree vision without blind spots, trackless, unmanned spacecraft, and extensively utilizing advanced technologies such as stage setting, small pitch LED walls, laser projector projection, interactive dynamic platform, and giant mechanical devices. Wincomn is responsible for the video and audio system of the project.

Product: 12 scenes, including ball screen, ring screen, flat screen, curved screen, 2 units of 7thSense Infinity, 10 units of 7thSense Pico. Lossless and uncompressed media playback scheme and frame synchronization performance control scheme.

13. Huai'an Xiyou Park Dark Riding&Theater Project

Project : This amusement park is the world's largest and most distinctive Journey to the West cultural theme park, and the first comprehensive theme park with the theme of Journey to the West both domestically and internationally. Wincomn participated in the construction of the audio and video systems for the "Three Beats White Bone Spirit" super sensory flying ball screen dark ride, the "Brave Pansi Cave" 6-degree-of-freedom virtual real combination dark ride, and the "Wuzhuangguan" magical theater.

Product: Equipped with a 7thSense media server, including Infinity, Proton, Pico models, it is used in flat screens, arc screens, ball screens, irregular screens and other scenes for manual fusion, uncompressed playback of sequence frames, and dozens of laser projectors.

四、Projection Show

14. Enjoyland Animal Kingdom

Project: Wincomn participated in the audio and video system construction of the "Rio Adventure" 4D cinema and the "Tree of Life" light and shadow show in park. The curved screen in the cinema is 30 meters long and 8 meters high, and can accommodate more than 350 people for viewing at the same time; The sculpture of 'Tree of Life' is 45 meters high and has a diameter of 26 meters.

Product: The 4D cinema adopts a 7thSense Infinity media server, with 4K lossless high-quality content per channel, and uses several 40000 lumens RGB true laser projectors; The "Tree of Life" light and shadow show used several 30000 lumens laser projectors, and achieved lossless and uncompressed output of the film source and multi-channel pixel synchronization through the 7thSense media server.

15. Huayi Brothers (Jinan) Movie Town Night Tour Projection Show

Project: This light and shadow show is a highlight project of the movie town night tour, which brings a multi sensory viewing experience through projection, lighting, sound, laser, smoke, water, fire, snowflakes and other sound, light, electricity and special effects technologies. Wincomn is responsible for the system construction of the projection show, and has completed the lighting system, sound amplification system, special effects system, and control and management of the entire performance.

Product: Equipped with 7thSense Infinity media server, 17 laser projectors, architectural projection, model import function, manual fusion, and uncompressed playback of sequence frames; Alcorn broadcasting control system and Alcorn lighting control system.

16.Immersive live action night tour performance of“Yuanxiang”

Project:“Yuanxiang” is an immersive live action night tour performance created through a unique stage structure and world-class craftsmanship to create science fiction audience seating, combined with Hakka style enclosed house architecture. The performance presents a breathtaking Hakka history through stunning projection shows, including a 500 square meter large LED screen including ice screens, a large water mechanical flip table, various technological means such as lighting, water mist, stage scenery, and an artistic lineup of nearly 200 people.

Product: Wincomn uses a 7thSense Proton playback server to achieve lossless and uncompressed playback of images on screens, buildings, and walls, using several projectors with a brightness of 30000 lumens.

17. Linjiang Bridge Tower Projection Show

Project: The Wuhu Linjiang Bridge Tower is designed based on the shape of a fish. This building features steel beams as fish ridges and aluminum alloy panels and glass curtain walls as fish scales, incorporating local characteristics of Wuhu into it.

Product: Wincomn has designed and produced projection sources, projection systems, and achieved lossless and uncompressed playback of images through the 7thSense Infinity media server, using several 25000 lumen laser projectors.

五、Museum&Planetarium&Planning Gallery Alien Projection

18. Projection of Xinzhui Tomb Pit at Hunan Provincial Museum

Project: Hunan Provincial Museum, a 1:1 restoration of the Xinzhui Tomb. The tomb pit is large in scale, measuring 19.5 meters in length from north to south, 17.8 meters in width from east to west, and reaching a depth of 17 meters. It extends from the third floor to the bottom floor, and the surrounding "tomb walls" use 3D technology to create dynamic sound and light effects, showcasing the Han Dynasty coffin placement, Han Dynasty lifestyle, and funeral concepts to the audience. It is the first tomb pit projection application in China, and Wincomn has completed the construction of the projection system for this project.

Product: Equipped with a 7thSense media server and 14 laser projectors.

19. Shanghai Planetarium

Project: The Shanghai Planetarium has established three main exhibition areas: "Home," "Universe," and "Journey," as well as three characteristic exhibition areas: "China's Quest for Heaven," "Curiosity Planet," and "Heading to Mars." In addition, there are educational activity areas such as the Xihe Sun Tower, Wangshu Observatory, Dome Cinema, Starry Sky Exploration Camp, and Star News Reception Hall. Wincomn participated in the construction of projection systems for multiple exhibition projects.

Product: The "Earth Change" exhibition features an external sphere with a diameter of 20 meters, equipped with several 20600 lumens laser projectors and a 7th Sense media server. The server's lossless and uncompressed characteristics ensure the authenticity of the film source; The projection systems for two exhibition items, the large spherical "Galactic Scroll" ring screen and the "Flying Over the Galaxy" interactive theater at the planetarium, also use 7th Sense media servers.

20. Xi'an Museum Immersive Ring Screen Cinema

Project: Xi'an Museum has created the first Tang capital Chang'an culture 360 ° immersive ring screen cinema in China - "Meteorology Chang'an". The immersive ring screen cinema can accommodate 30 people at a time for viewing. The circular screen and ground projection inside the cinema, combined with the mirror reflection in the experience area, create a kaleidoscope like dreamy effect throughout the space.

Product: The immersive ring screen cinema has an overall space diameter of 12.5 meters, a ring screen height of 3.6 meters, and a ground ring screen width of 2.5 meters. Wincomn uses 7thSense Infinity media servers for multi-channel fusion and lossless uncompressed playback of videos, and is equipped with more than ten Keyingda projectors and Alcorn broadcasting control systems.

21. Multimedia Theater of Beijing Planning Exhibition Center

Project: The multimedia cinema is located on the fourth floor of the planning hall, with a building area of about 350 square meters and 180 seats. It plays themed films to international and domestic visitors through a large curved screen with a length of about 17 meters and a height of about 6 meters.

Product: Wincomn has carried out all the work of video and audio system design, equipment procurement, construction and installation, debugging and maintenance for the cinema. Through the 7thSense Infinity media server, lossless playback of 4K films is achieved, using several 4K laser projectors and Alcorn performance control system.

7thSense is a well-known media server brand in the UK that can meet the stringent requirements of key projects in first-class entertainment facilities, establish a global benchmark for high-quality media playback, continuously update its product line, and better support application scenarios for small and medium-sized projects worldwide. At present, its product line includes media servers based on the Delta platform, such as Infinity lossless uncompressed media servers, Proton media servers, Pico compact media servers; Servers based on the R series platform, such as R10 and R8; servers based on the P series, such as P6; Juggler pixel processor; And software such as Actor programmable media playback software, Compere intelligent operation tool software, and Conjurer content generation media software.