In 2025, Xi'an proposed the vision of building a "Capital of Tang Poetry," aiming to transform the city into one with extensive international influence that fully showcases the profound heritage and unique charm of Chinese civilization. Within The Grand Tang Mall scenic area, the innovative cultural tourism project—Qujiang Flying Theater—emerged as the first flight-themed park in China dedicated to Tang poetry.
The Qujiang Flying Theater takes "Poetry and Music Chang'an" as its core theme, integrating the cultural heritage of Xi'an's millennium ancient capital with many cutting-edge technologies. It carefully creates three major theme spaces: the "Imperial Flying Hall" flying cinema, the "Chang'an Light Domain" fully sensory immersive live performance space, and the "Prosperous Tang Dynasty Hundred Theater" interactive play area, providing an immersive gaming feast for tourists.
The "Above Chang'an" flying cinema in the "Imperial Flying Hall" is the core experience project of the theater. With a 20 meter super giant dome screen, it constructs a vast and stunning visual space, as if it encompasses the entire prosperous Tang Dynasty scenery; Using naked eye 3D technology to make the image stand out and every detail clear and touchable; Relying on a professional level 4-axis sports flight platform, visitors can feel as if they are truly soaring in the sky. At the same time, with the full sensory simulation system, special effects such as blowing, water vapor, and floral fragrance are used to create an extremely immersive flying experience through the "Tang Dynasty" from visual to tactile aspects, in all directions and at multiple levels.
Wincomn participated in the creation of the ball screen image and provided 7thSense R10 media server and Scalable automatic fusion software for the output of the film. They also carried out detailed image proofreading and adjustment work, and finally output a 6K60 frame film with exquisite and realistic details, presenting a stunning visual feast for tourists.
The 7thSense R10 media server selected by Wincomn for the flying cinema is a high-performance hardware solution. This solution is specifically designed for projects with high requirements for content generation and complex multimedia attractions. It can optimize high-quality video playback, pixel processing, and control workflow, achieving lossless and uncompressed playback of movies, thereby ensuring clear and delicate visual texture of the image. This server has the ability to process high-resolution content and high frame rate signals, and supports time code synchronization and frame synchronization.
R10 has a wide range of applications in large-scale landmark projects and theme entertainment fields. Taking the giant LED ball in Las Vegas as an example, it provides support for its 16K * 16K resolution display and performance control that can accommodate 18600 audience seats; In addition, we can also see its important role in the dark riding project, ball screen theater and other scenes of Universal Studios Beijing.
Scalable SDM automatic fusion software can achieve efficient management and processing of large amounts of data while maintaining system scalability and flexibility. After careful debugging and proofreading by the technical personnel of Wincomn, the ball screen of the flying cinema has successfully produced exquisite 6K60 frame film content.
The Xi'an Qujiang Flying Theater is an important part of the construction of the "Tang Poetry Capital" in Xi'an. It, together with attractions such as The Grand Tang Mall and Qujiang Pool, forms the Xi'an Tang Poetry themed sightseeing route. The flying theater not only enhances the quality of tourists' visits and plays, but also transforms the wonderful artistic conception in Tang poetry into vivid scenes that can be experienced and felt. When the poetry in books becomes a flying route, tourists can have a novel experience of seeing Chang'an from above.
Wincomn has extensive experience in the construction of flying ball screen cinemas, and can provide professional control and quality assurance for clients during project design and implementation. At the same time, Wincomn has set up a flying ball screen in its exhibition hall, and customers can make appointments to visit and experience the unique charm brought by the flying cinema at any time.
The innovative expression of the cultural and tourism industry cannot be separated from a continuous stream of creativity. Wincomn will uphold the spirit of innovation and present customers with more interesting cultural and tourism experiences, helping the prosperity and development of the cultural and tourism industry.