Do you still remember the amazing projection show in the Taiping ancient city of Quanjiao? The gorgeous projection is reflected on the ancient Xianghe River, and the pictures that travel through time and space bring people a more joyful and novel experience. Jinfulou projection show is the final performance of Quanjiao ancient city. The film source of the projection show is from the creative media team of Wincomn.

Now, let's take a look at how a stunning projection show came into being.

Determine the direction according to the demand

Upon receiving the project, the creative media team of Wincomn will fully understand the actual needs of customers for the entire projection show, and then conduct comprehensive analysis and understanding of the project to determine the overall tone of the film, sort out the script, integrate elements and determine the content.

Film design scheme

Good story, better creativity

A good story needs a good narrator. Wincomn creative media team is very good at integrating and matching local cultural elements into a moving story. On this basis, we will combine different scenes and different carriers to give full play to the creativity of the film, create a film that integrates shock and emotion, and impress everyone who watches.

Taking ancient buildings, modern buildings, indoor amusement places, mountains in natural scenic spots and ball screen cinemas as examples, the Wincomn creative media team will consider different focuses according to different application scenarios.

Jinfu building projection show of Taiping ancient city in Quanjiao is a typical projection show of ancient buildings. Therefore, in the process of film creation, the creative team combined the local traditional culture, special snacks, historical celebrity stories, traditional customs and other elements of Quanjiao to make the pictures of the film more familiar to the local people. The flexible and vivid role design also vividly conveyed the characteristic culture of Quanjiao ancient city to foreign tourists. Now, Jinfu building projection show has become the most important performance of Taiping ancient city, driving the development of local

Jinfu building film rendering single frame

Jinfu building projection show 

In the production process of modern architectural projection films, we should first consider the materials and shapes of modern buildings, and then design the film source according to the special theme of celebration activities, emphasizing the sense of fashion and technology, and setting off the atmosphere of celebration activities. For example, the projection show of Linjiang bridge tower created by Wuhu City to meet the summit of the Yangtze River Delta region, the fish body shape of Linjiang bridge tower and the large area of glass building materials have brought great challenges to the content design of the film; Another example is the naked eye 3D projection show created on the multimedia college building in the lighting project of Qingdao to welcome the SCO summit.

Although these two projection shows belong to modern architectural projection, the emphasis of the film and the celebration atmosphere it needs to cater to are very different. The creative team has created film content with different themes according to different project needs and characteristics, and presented wonderful films for each project.

Linjiang bridge tower video rendering single frame

Linjiang bridge tower projection show

Qingdao multimedia Institute building film rendering single frame

Qingdao multimedia Institute building projection show

The projection films of indoor amusement places need to pay attention to the theme of amusement. For example, in the design process of the indoor arc screen projection films of Dapu tsunami hall, it should not only conform to the theme of the sea, but also be full of interest and appreciation. The creative media team created a beautiful and mysterious theme film with the image elements of the deep sea, ships and mermaids, which added more joy to the tsunami hall.

Wuhu tsunami Museum Film rendering single frame

In the projection film design of natural scenic spots, the situations that need to be considered are more complex, such as vegetation, the color of the mountain itself, and whether the projection is coordinated with the natural landscape. The 'the love story of fairy horses ' projection film previously designed by the creative media team for the Guangwu mountain night tour project not only combines the legends of the local natural scenic spot, but also unifies the mountain shape and the film content, bringing more fun to the night tour of the scenic spot.

 Guangwu mountain  'the love story of fairy horses ' filme rendering single frame

The content of the ball screen film is different from that of other projection films. The ball screen film emphasizes a sense of substitution and participation, so that people can experience a viewing angle that they can't experience at ordinary times. Therefore, in the design of the film content, it pays more attention to authenticity and an unattainable thrill, such as looking down from the air or diving into the deep sea. It should give visitors an experience effect of shuttling through the real scene, These characteristics are well reflected in the recent films designed by the creative team of Wincomn media for the products of Wincomn ball screen cinema.

Clear division of labor and teamwork

The output of good content is the common result of an excellent team. Wincomn creative media team, from script outline, character design, to element evolution, video rendering, etc., cooperates with different departments to jointly create film content unique to each project, and ensure the quality and speed of completion, so that customers can rest assured.

In addition, Wincomn has a special engineering team to complete the construction of the projection system. As a first-class professional video and audio solution provider in China, Evonik technology has a strong integrated design team, creative media team, simulation technology team, software and hardware development team, engineering service team and other deep-rooted teams in the whole business chain in the development history of more than 20 years, which can provide customers with creative planning, media production, scheme design, technology and product development, system integration, project implementation Operation and maintenance support and other full life cycle services.