On November 19, 2021SHOWTECH, co- sponsored by the exhibition center of Zhongguancun national independent innovation demonstration zone and Zhongguancun Convention and exhibition and service industry alliance, officially met the audience online.
With the theme of 'a smarter world', this conference covers cutting-edge fields such as digital culture, immersive experience, digital IP, metauniverse, Internet of things, artificial intelligence and big data. More than 300 experts and scholars, investment institutions, leading enterprises in science, technology and art and unicorn institutions participated in this conference to jointly discuss the industrial development strategy in the digital technology era, Share the first opportunity for the whole ecological development of the industry. Wincomn was invited to give a keynote speech on 'Cultural Tourism Practice of Extreme Image' at the special forum of 'Cultural Innovation and Immersive Experience' of the conference.
Immersive experience projects (ball screen cinema, 5D cinema, giant screen cinema, flying cinema and large-scale dark riding project) are still the most popular projects in the cultural tourism theme park, with the strongest guest receiving ability, the highest repetition rate and not affected by climate and weather.
Mr. Liu Zhiqiang mentioned in his speech that the immersion entertainment experience project actually belongs to the 'derivative industry' or 'follow-up industry' of the film industry. Ang Lee's two films 'Billy Lynn's Long Halftime Walk' and 'Gemini Man' pushed the film industry's pursuit of extreme images to the peak. Influenced by the film industry, the cultural and tourism field also began to pursue creating extreme image effects in immersion entertainment experience projects.
At the conference, he elaborated on three important indicators of extreme image: 2020 color space, HDR high dynamic range image and 120Hz high frame rate. 2020 color space is the world's closest to the color effect visible to the naked eye, which can meet the space of all natural colors; Compared with ordinary images, HDR high dynamic range images can provide more dynamic range and image details; The advantage of 120Hz high frame rate is motion capture, which solves image blur and dizziness symptoms during viewing.
In 2021 universal studios as the subcontractor of theUniversal Beijing Resort hot topic area, participated in the construction of the highest standard A/V system , especially the indoor immersion experience project, which required very strict visual effects. How to make the visual effects of the project match the dynamic ride system perfectly? Wincomn finally realized the high standard construction of the project by using advanced A/V technology, and created a super immersive and realistic amusement experience with extreme images.
2021SHOWTECH aims to introduce the most cutting-edge and cutting-edge display technology, which is also the investment hotspot of current scientific and Technological Development and consumption experience. The sharing of extreme images by Wincomn also fully verifies that in the field of cultural and tourism consumption, the great creativity and attraction brought by the immersive entertainment experience project created by advanced technology has become people's preference for tourism consumption.