The new HONOR LIFE store is located in Taiyuan Zhonglou Street, which has a long history in Taiyuan. It is the first new retail space dedicated to immersive product experience and interaction created by HONOR Brand and Gensler, an international design company. Consumers can learn about HONOR and experience HONOR Smart Lifestyle here. Krinda projector and Krinda media player, the independent brands of Wincomn, were lucky to participate in the construction of the project, adding a touch of bright color to the immersive retail space.
The HONOR LIFE Store not only highlights the intelligent elements in design and function, but also fully considers the efficiency and modern operation needs in the design process. The seamless connection of online and offline retail systems is a feature of HONOR Taiyuan Store. The store is also a commercial pilot from the perspective of the standardization of HONOR, which has reference significance for the design and building of other HONOR stores in the future.
In order to highlight the sense of technology and modernity in the design of the store, the design team created a projection display in two building spaces in the store. One is located on the wall of the demonstration space on the first floor, which is a three channel fusion projection with an area of about 19 square meters. The other is on the wall between the first floor and the second floor, which completed a vertical projection with an area of about 10 square meters. The two projections are mainly used to play proud brand movies. Wincomn has carried out projection system design and equipment installation for it.
In terms of projection, Wincomn has adopted multiple Krinda projectors with different lumen brightness, scientifically designed according to the environment, and adopted Krinda media player integrating broadcast control, integration and storage, which makes the operation more convenient and simple when replacing the content of the video.
Krinda projector adopts Niya efficient blue laser phosphor, which has an ultra long service life, meets the daily use needs of the store, and saves the operation and maintenance costs in the later period. The projector's single DLP display technology has a wider color gamut, which can make the projection image more delicate and real. The projector uses advanced image processing engine and top optical components to make the image brightness uniformity reach an ultra-high level of 95%, and can better provide customers with wonderful visual enjoyment in the store.
Meanwhile, the image correction and edge fusion functions built in the Krinda projector can freely adjust the fusion area range, complement colors within the area and adjust the display image. Multiple fusion mode options meet the fusion application of two projections in the store and ensure the consistency of the projection image; Its excellent silent operation function also meets the needs of building the overall environment and atmosphere in the store, allowing customers to ignore the existence of projection equipment; The management software and active maintenance function of the machine also make the management, monitoring and maintenance of the equipment more convenient.
The application of the two projections makes the space left blank in the store more rich and flexible, and makes the design concept of the entire space achieve integration and unity, highlighting the sense of technology in the overall design of the HONOR LIFE store, bringing customers a seamless and attractive retail experience.
Finally, through the active cooperation of Wincomn engineers and the entire design team, the HONOR LIFE store opened as scheduled, and the projection display during the business period also received customer recognition and good feedback.
The Krinda projector used in this project has been widely welcomed by the market for its excellent projection picture and super high product quality, and has participated in the creation of the immersive exhibition hall of the 2022 CIFTIS, Shanghai Song Cheng, '720 Crossing Spacecraft', Regao Paradise, Qin Opera Art Museum, Xi'an Beilin Museum, China Silk Museum, Beijing Film Academy Building Projection Show, Haidong Salzburg Building Projection Show, National Defense University, China Mobile Many classic projects, such as China Shipbuilding Heavy Industry, an armed police team and a simulation research institute, have become popular choices in the fields of exhibition, enterprise applications and conference rooms, theme parks, scenic spots, education and research, on-site activities and meetings, stage and leasing, hotels, etc. It can not only provide unparalleled projection picture effects, but also bring more cost-effective use effects to businesses due to the advantages of domestic brands, At the same time, it also provides users with more amazing project experience.